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Emotion is very important business for the entrepreneur role. Moreover, in overcoming the challenges of business competition in this third millennium. Therefore, emotions trigger the creativity of our innovations. Emotion is also to enable ethical values, encourage or accelerate our reasoning in their business. Even not only that, the emotion will motivate us and make us real and alive.

I agree with the opinion of Josh Hammond, that emotion is something that has significance for the company. According to him, emotion is a great organization in the field of thought and deed. And though, emotions can not be separated from reason and rasioanalitas.

Expressed similar opinions Robert K. Cooper, who said that in general, more honest emotion than thought or reason. Menurtunya, emotions also have the depth and strength, so with the Latin language, for example, emotions are said to be motus anima, which means “soul ynag propelling us.”

Why do I describe the picture so, especially for an entrepreneur whose days are always facing challenges in the business wrestle? That’s because, as we may not realize or appreciate the fact it is important emotion itself.

We’d catch the conventional understanding of the meaning of emotion. Thus, emotion is considered as a symbol of weakness, may not even exist in the business, should be avoided, and confusing. We also tend to prefer to avoid an emotional person, just the thoughts of attention and likes to use words without emotion.

Not only that, the emotion is also said to disturb a good assessment, divert our attention, a sign of vulnerability, block the mechanism of control, attitudes memprelemah is standard, inhibit the flow of objective data, complicates the management planning, and reduce the authority.

Yet according to Cooper’s own emotion is an energy source. While his partner, Voltaire argues emotion is the “fuel”. So do business without any emotion, as if without any passion. I myself also felt the same way.

It also will cause us no longer have the courage entrepreneurship, let alone compete. In fact, highly competitive business world. They can exist are those that win business in our business.

Actually, many studies have revealed, that emotion is important as an “effective energy” for ethical values, such as trust, integrity, empathy, resilience, and credibility as well as for social capital. It could be the ability to build and maintain business relationships menguntugkan, and based on mutual trust.

I am sure, an entrepreneur or entrepreneurs will be more interest into something that has important meaning than the conventional meaning. Therefore, an entrepreneur is someone who has a business vision, and always wanted to turn it into a business reality.

He knows that change visions into reality more of their hard work than luck. So it is with emotion. Not a symbol of weakness, but regarded as a symbol of strength in its business. Thus, although business competition in the era of the third millennium would be tight, but he will still continue to move forward.

I agree if someone says that to achieve business success, we can mimic the success of others, whether it’s his strategy, or choice of doing business. Additionally, I want to add, that to us can be entrepreneurs, not actually have to have experience of winning business first. The logic is, if we wait for it to have a winning business experience, then when are we going to start a business?

It’s just that our fears may be temporary is precisely because we are too ready, too much to think about, even too scared to business risk. In fact, I think, in practical business, which happens a lot different than what it actually ever dipikirin. So no wonder we later many find a way out to overcome all the difficulties we are experiencing business. So, actually there is no reason for us to start a business because of the reason we limited business experience. Say, with our excellent draw lessons from each incident, I believe it actually makes us more versed in the business.

And, if we look at the field, many of which turned out to begin with zero. For example, money does not have, that can be overcome by borrowing other people. Then have no business experience can ask other people. Even do not have any idea, could use other people’s ideas. Likewise there is no place of business, and much more.

What did it mean? This means that we can use “belong” to others. Precisely this kind of situation, will make us get a lot of lessons in business. Thought it was my opinion the most important thing to start a business.